
( Brand: Sony ), ( Manufacturer Part Number: 100138911 ), ( Compatible Brand: For Sony ), ( Type: Power Supply Board ), ( Unit Type: Unit ), ( Compatible Model: Xbr-55x800g, Xbr-65x800g, Xbr-75x800g, Kd-55xg8096, Kd-65xg8096, Kd-75xg8096 ), ( Country Of Origin: United States )
The **Sony Bravia TV Power Supply Board (Model AP-P340AM, Part Number 1-001-389-11, Sony 100138911)** is a critical, high-performance component designed exclusively for select Sony Bravia television models, ensuring reliable power distribution and efficient operation of the display system. This precision-engineered board serves as the backbone of the TV s electrical infrastructure, converting and regulating alternating current (AC) from the wall outlet into the precise direct current (DC) voltages required to power the backlighting, processing units, and other internal subsystems. Crafted with Sony s signature attention to detail, the AP-P340AM incorporates advanced circuit protection mechanisms, including overvoltage, overcurrent, and short-circuit safeguards, to prevent damage to the television and extend its lifespan under varying electrical conditions. The board features a robust transformer assembly, optimized for minimal energy loss and maximum efficiency, paired with high-grade capacitors and MOSFETs that deliver stable power delivery even during peak load scenarios. Its compact yet durable design ensures seamless integration into the TV s chassis, while the use of high-quality soldering and insulation materials enhances reliability and reduces the risk of electrical faults. Whether installed in a high-end home entertainment setup or deployed in commercial environments, this power supply board exemplifies Sony s commitment to innovation and durability, providing a dependable foundation for crystal-clear visuals and immersive audio experiences. For technicians and enthusiasts alike, this component underscores the importance of original Sony parts in maintaining the integrity and performance of Bravia televisions, ensuring that every pixel and sound note is delivered with the precision and clarity consumers expect from a Sony brand product.
### **Pros and Cons of buying a Sony Bravia TV Power Supply Board (1-001-389-11 / AP-P340AM)**
#### **Pros:**1. **Authentic Replacement Part** This is an original Sony part, ensuring compatibility with your TV model (likely a Bravia series). Using an OEM component reduces the risk of compatibility issues, electrical failures, or voiding warranties if the TV is still under service coverage.
2. **Reliability and Longevity** Sony s power supply boards are designed to meet strict quality standards, reducing the likelihood of early failure compared to aftermarket or generic replacements. This can extend the lifespan of your TV if the issue was indeed related to the power supply.
3. **Warranty and Support** Purchasing from an authorized Sony dealer or a reputable seller may include a warranty (e.g., 1 2 years), providing peace of mind in case of defects. Some sellers also offer customer support for installation guidance.
4. **Prevents Further Damage** A faulty power supply can cause damage to other components (e.g., motherboard, backlight, or tuner). Replacing it with an authentic part mitigates this risk, avoiding more expensive repairs down the line.
5. **Ease of Installation** Since it s an OEM part, it should fit seamlessly with minimal modifications required. Most users or technicians can replace it without advanced soldering skills, though caution is advised due to electrical components.
6. **Compatibility with Accessories** If your TV uses specific power features (e.g., USB charging, energy-saving modes), an original part ensures these functions work as intended.
---
#### **Cons:**1. **High Cost** Authentic Sony parts are significantly more expensive than aftermarket or third-party alternatives. The price can range from **$100 $200 **, depending on the seller and region. This may be prohibitive for budget-conscious buyers.
2. **Limited Availability** Original Sony parts may not be readily available from all sellers, especially for older TV models. Some retailers may require proof of purchase or TV registration to verify authenticity, adding friction to the purchase process.
3. **Potential for Counterfeit Parts** If buying from unauthorized sellers (e.g., eBay, Amazon third-party, or unknown shops), there s a risk of receiving a **fake or low-quality replica**. Counterfeit parts may fail prematurely, cause fires, or damage the TV further. Always verify the seller s reputation and return policy.
4. **Labor Costs** While the part itself is expensive, replacing it may require professional labor if you re not comfortable with electronics. DIY replacement carries risks (e.g., short circuits, voiding warranties), so hiring a technician could add **$50 $150** to the total cost.
5. **Alternative Solutions May Exist** Before committing to a full power supply replacement, consider:- **Repairing the existing board** (if the issue is minor, e.g., a blown capacitor).
- **Using a refurbished or remanufactured part** (sometimes cheaper and still reliable).
- **Checking for software fixes** (some power-related issues are resolved via firmware updates).
- **Assessing TV value** If the TV is old and the power supply is frequently failing, it may be more cost-effective to upgrade to a newer model.
6. **Environmental and Ethical Concerns** Disposing of an old power supply improperly can be hazardous. If you re replacing it due to failure, ensure the old part is recycled responsibly.
---
### **Conclusion**
Buying the **Sony 1-001-389-11 power supply board** is the **most reliable and safest option** for restoring your TV s functionality, especially if you value longevity and compatibility. However, the **high cost and potential for counterfeit parts** make it a less ideal choice for casual buyers or those on a tight budget. If you proceed, **prioritize purchasing from an authorized Sony dealer, eBay verified seller, or a trusted electronics repair shop** to avoid scams.
For those unwilling to spend the premium, **aftermarket alternatives** (e.g., from brands like **TCL, Hisense, or generic "Bravia-compatible" boards**) may offer a cost-effective solution though they carry higher risks of failure or incompatibility. Always **back up data, test the part before final installation, and consider professional help** if unsure.
---
### **Recommendation:**1. **If your TV is still under warranty or you value peace of mind** **Buy the original Sony part** from an authorized source (e.g., Sony Support (https://www.sony.com/electronics/support), eBay verified sellers (https://www.ebay.com), or a local Sony repair center). This is the safest long-term solution.
2. **If budget is a concern and the TV is older** **Explore aftermarket options** (e.g., Amazon (https://www.amazon.com), AliExpress (https://www.aliexpress.com)) but **research seller ratings thoroughly** and consider a **money-back guarantee**. Test the part in a secondary device first if possible.
3. **If the TV is frequently failing** **Weigh the cost of repair against upgrading** to a newer model, especially if the TV is several years old.
4. **If DIY repair is attempted** **Disconnect power, ground yourself, and follow a step-by-step guide** (e.g., from iFixit (https://www.ifixit.com)) to avoid damage. Consider watching a **video tutorial** for your specific model.
5. **Avoid "too good to be true" deals** If a seller offers the part for **$30 $50**, it s likely a counterfeit. Stick to reputable sources.
---
**Final Verdict:**The **original Sony power supply board is the best choice for reliability**, but it s **not the most economical**. Weigh the **TV s age, your budget, and risk tolerance** before deciding. If in doubt, consult a **local TV repair technician** for an assessment.
May show minor cosmetic wear from normal use/handling. Printed ID: 100138911. Board Number: AP-P340AM / AP340AMA. Part Numbers: Sony #: 1-001-389-11.
Compatible model's: Used in select Sony Bravia X800G / XG80 series televisions including: XBR-55X800G. Condition: Used. This board supplies power to the main board, back lights, and internal TV components. Notes: This listing is for the power supply board only.
Genuine OEM Sony TV power supply board removed from a working television. Please verify part numbers match your original board before purchasing. Pulled from working TV with damaged screen. Tested working before removal.